Search Engine Optimization (SEO) by Jennifer Grappone & Jennifer Grappone

Author:Jennifer Grappone & Jennifer Grappone
Language: eng
Format: epub
Publisher: Wiley
Published: 2010-12-12T16:00:00+00:00

Back in Chapter 1, “Clarify Your Goals,” we explained the importance of segmenting your site into landing pages that speak to your separate target audiences. Flash and Ajax share a primary SEO disadvantage: These technologies both often display loads of content and interactivity on a single HTML page. With Flash, you can view any number of topics and “pages” without leaving a single movie, and with Ajax, you can view a whole store’s worth of products without visiting a new URL. And what you gain in ’zazz, you lose in search engine friendliness. For example, the website at http://relaunch.holidayinn.com includes photo tours and a hotel finder:

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